Caesars Entertainment added a digital wallet to its Nevada sportsbook app.
The addition is designed to let sports bettors who visit Nevada manage money and Caesars Rewards credits in one place, with access across 19 jurisdictions where Caesars Sportsbook offers mobile sports betting, according to a Thursday (July 10) press release.
“We’re always looking for ways to make things easier and more seamless for our players,” Caesars Digital President Eric Hession said in the release. “The launch of our universal wallet in Nevada is a significant step forward and a long-anticipated enhancement that brings greater convenience and connectivity to our mobile app.”
The update lets users in Nevada access all money and rewards upon logging in, the release said. Caesars eventually plans to add universal wallet functionality to more North American jurisdictions in which it offers mobile sports wagering.
The update is happening amid the increased use of mobile wallets. The PYMNTS Intelligence report “Pocket Revolution: How Mobile Wallets Are Changing Payments Worldwide” found that these wallets now power 35% of online transactions and 21% of in-store transactions in 11 countries that make up half of all global GDP.
“The shift reflects a change in the form factor — meaning the device or method used to make a payment — from traditional plastic cards to mobile interfaces, without altering the underlying funding sources like credit or debit cards,” PYMNTS wrote Monday (July 14). “Instead, mobile wallets securely store and tokenize these familiar methods, offering a faster and safer way to pay.”
Although Generation Z leads in mobile wallet adoption and establishes the pace for mobile-first payments, the research underscored that this trend is becoming increasingly age-agnostic. Mobile-first payments are moving from a youth-focused trend to gain traction with millennials, Generation X and baby boomers.
“This broad adoption signals that mobile wallets are not merely a premium experience but essential, low-cost tools for everyday spending, with low-income consumers increasing their usage more than high-income groups,” PYMNTS wrote. “Providers should design intuitive, secure and frictionless experiences that appeal to all age groups to capture a broader and more loyal user base.”
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